609-664-7955 gcaruso@artofbv.com

Press Release: Valuable New Book on Micro and Small Business Valuation


Contact: Gregory Caruso, JD, CPA, CVA,   gcaruso@harvestbusiness.com            609-664-7955                                                                   

Small Business Owners, Valuation Experts,  CPA’s and Attorney’s Gain Valuable Resource in
New Comprehensive Book on Micro and Small Business Valuation

September 21, 2020 – Princeton, New Jersey

“I would rather be approximately right, than perfectly wrong,”
is the starting point for business valuation of micro and small businesses,
claims author Gregory R. Caruso in The Art of Business Valuation,
Accurately Valuing a Small Business
, published by Wiley.

This quote captures a business valuation truth. Valuing (and growing) a small business requires the proper application of professional judgment combined with business valuation methodologies and techniques covered in this comprehensive book on micro and small business valuation.

True in “normal” times, it is even more important now, in the shadow of COVID-19.

While there are many books on the market about business valuation, nearly all of them focus on medium- to large-sized companies. However, according to the latest census data, nearly 96.5% of businesses have revenues under $10 million. By focusing on micro and small businesses, The Art of Business Valuation, Accurately Valuing A Small Business provides a one-of-a-kind resource to business analysts, advisors and business owners. Simple and detailed technical business valuation methods and topics are covered, as well as full chapters on building business value, exit planning, and going through a market sale.

“Small business owners are under unbelievable stress from COVID-19-related economic issues, ranging from product shortages to downsizing to complete closures. Yet, outside of a few unfortunate hard-hit industries and locations, good businesses and good businesspeople will persevere and survive. As business valuators, our job is to apply valuation methods along with professional judgment to properly assess a business’ value and assist owners in growing that value, particularly in times of uncertainty,” said Greg Caruso, author.

The book is perfect for both new and experienced business valuators, certified public accountants, business advisors, business owners, small business attorneys and business brokers. The Art of Business Valuation, Accurately Valuing a Small Business was written to help anyone who hopes to gain a clearer picture of the financial value of a small business, reduce the risk involved in a merger or acquisition and increase their business value.

About the Author: Gregory R. Caruso, JD, CPA, CVA, is a Partner at Harvest Business, LLC. His unconventional career path gives him a unique perspective on, and expertise in, business valuation. Having served as a business valuator with 100’s of small business, a business broker responsible for 60+ transactions, a real estate broker for 30+ years, a transactional attorney, and a serial business owner, he understands the topic from a variety of viewpoints. He also serves as Editor-In-Chief of Around the Valuation World, the National Association of Certified Valuators and Analysts’ monthly business valuation continuing education webinar. Greg is available for interviews and can be reached at gcaruso@harvestbusiness.com.

Click Below for Reviewer Quotes:


For more information on the book, go to www.theartofbusinessvaluation.com.

Publisher – Wiley ISBN: 978-1-119-60599-7